SEO is important for better search ability, but it also offers more real value than that. Here are some reasons why companies need SEO to take their brand to the next level.
- SEO Leads to Better User Experience
There are many ways you can improve your website and maximize the user experience. This includes providing relevant information, relevant photos or videos to your audience to support text, easy to navigate websites or a mobile friendly website configuration. This can provide a better user experience which results in more clicks, more leads, better brand memory and higher conversion rates. This is what search engine sites are looking for, thus improving your search rankings.
- SEO Is a Primary Source of Leads
Inbound strategies are one of the most competent and successful sources of leads among business-to-business (B2B), business-to-business (B2C), and nonprofit organizations. Inbound includes search engine optimization, social media, content marketing, referrals and more.
- SEO Brings Higher Close Rates
According to recent statistical data, an average of 14.6% close rate is accomplished from SEO leads, compared to 1.7% close leads from outbound leads. Reaching out to consumers (outbound or cold leads) often results in lower conversion rates.
- SEO Results to Higher Conversion Rate
The good ranking of your site on any search engine website guarantees you a high conversion rate. Your target market will become more aware of you as long as you retain your top position.
- SEO Promotes Better Cost Management
According to the Search Engine Journal reports the inbound leads can actually lower the cost of lead generation by 61% versus outbound leads. SEO reduces the advertising costs. When are in the top position, there is no need for you to pay per click or advertise your page. You will remain above the rest of the search results as long as Internet users click your search links. Usage of right rank tracking tool such as Linkio could help you enhance your rankings and organic traffic pointing to your site. This is what search engine sites are looking for, thus lifting up your search ranking.
- SEO Helps Establish Brand Awareness
Brand awareness is the extent to which a target market identifies a brand. It indicates how familiar your customers are with your product or service. Search engine optimization ensures that your product is easily found by search engine websites through regular and organic searches. Once you stay at the top of the ranking, Internet users can see you more.
- SEO Ensures Mobile-Friendliness of Your Website
SEO improves the user experience since Google search introduced other parameters as a ranking signal and this refers to the friendliness of websites on mobile device.